We firmly believe that Innovation requires keen observation of people’s behavior under a variety of circumstances. We are curious individuals who empathize with people’s behavior with thoughtful analysis, critical thinking, and problem framing to objectively define challenges and solutions. We characterize challenges through various lenses and create business opportunities that are realistic and achievable with novel technologies.

We are modifying the existing products that can increase the use of these products for various applications in addition to existing consumption patterns. We want to reimagine agriculture with products that can cater to the needs of Canadian farmers and businesses. We will innovate products and markets for Canadian farm products and reduce the dependencies of Canadian farm products in a few markets.